Branding 101: The Importance of Developing Your Hospital’s Unique Brand

Can you articulate, in one simple sentence, what distinguishes your rural hospital from others? Whether you had to ponder this question for a moment or immediately answered yes, it serves as a helpful reminder that ...

Gain Patient Trust by Exceeding Expectations

Gaining patient trust is essential to the success of any rural hospital, but it must be earned and maintained through your service. Trust is an especially fragile part of the patient experience, and this experience is only as strong a...

Quick Tips for Improving Patient Satisfaction

Though rural hospitals can’t always have the fanciest or most expensive equipment, they can set themselves apart through compassionate patient care. Improving the patient experience should be one of the top goals for any hospital, e...

Setting goals for 2017 and improving your focus

The year is flying by! As we get closer to the holidays, it is time to start evaluating your 2016 marketing strategy and start planning for 2017. Did you reach your hospital’s outreach goals this year? How are yo...

A new year, a new start

We have seen many changes in the healthcare market over the past few years. Many of the most-effective healthcare marketing strategies of 2016 were virtually unheard of 10 years ago. As the market continues to change, so should your ...