Why is PR important?

Public relations (PR) is a term we use a lot. We talk about public relations campaigns and strategies, effective ways to promote our brands and methods to increase traffic, but one thing we too seldom talk about is what public relatio...

When did you last read HCAHPS survey questions?

By now you are all aware how your HCAHPS survey results might impact your reimbursements. Many of you might even be proactive in making sure the results are positive. No matter what initiatives you are currently working, have you (and...

What Public Relations means for Your Hospital

The Five Opportunities that You Cannot Miss. As a hospital, you have many opportunities for reaching out and getting noticed. The health and wellbeing of your community is paramount. Unfortunately, your hospital may be missin...

Tips for a Smoother Rural Hospital Marketing Plan

When is the last time you talked with your team about your hospital’s marketing plan? Marketing plans aren’t always a priority for small hospitals, and marketing tends to be done on an ad hoc basis as ideas come up and needs are i...

Is caring for your website on your spring to-do list?

A website is a living thing. Like a garden, it needs regular care in order to grow and thrive. Periodic maintenance and regular updates will help keep your website fresh and at the top of search-engine results. At ...