What needs go from the size of a building to a postage stamp? Your Logo!

At every step or touch-point throughout your customer's experience with you, from prospecting until billing/payment/checkout, your logo is an ever present visual cue. I have seen organizations take great care when developing a logo; f...

Your Patients and the Holidays

Spending the holidays in a hospital is not the most desirable situation for patients and their families. At a time when folks spend more time with family and friends, the holidays can affect your patients in a number of ways. What is your hos...

Your Hospital’s Customer Service Initiative

Is your hospital serious about customer service? It’s often taken for granted in the healthcare industry that customer service comes naturally. Basic friendliness and concern for your patients is the nuts and bolts of good customer service,...

Why is PR important?

Public relations (PR) is a term we use a lot. We talk about public relations campaigns and strategies, effective ways to promote our brands and methods to increase traffic, but one thing we too seldom talk about is what public relatio...

When did you last read HCAHPS survey questions?

By now you are all aware how your HCAHPS survey results might impact your reimbursements. Many of you might even be proactive in making sure the results are positive. No matter what initiatives you are currently working, have you (and...