Friday, March 12, 2010 at 10:36AM Whether you have a home-based business or a multi-million dollar business, it’s imperative that you have a strategic marketing communications strategy that helps support your business objectives.
Tuesday, February 23, 2010 at 08:22AM It seems like every time I turn around, there’s another new crisis going on for a brand. Whether it be for a business large or small, nonprofit organization, celebrity or public figure—time after time, many crises are poorly handled.
Thursday, February 18, 2010 at 10:45AM Search engine optimization (SEO) is a new age concept that has created a thriving industry of experts and clients in the last two decades. Since Google engulfed the Internet marketplace, everyone interested in marketing online has taken into account how exactly they will fit into the giant puzzle.
Thursday, February 4, 2010 at 10:22AM Grab a flashlight, blankets, s’mores, and some matches. This will be a blog to remember—full or horror, evil spirits and… sunken costs? Yes, a business’ worst adversary—wasted money. For most of your customers, your Web site is the first touch point they will have with your brand. First impressions are everything, whether it is a handshake or a welcome page on your site.
Wednesday, January 20, 2010 at 08:31AM As I got into the car this morning to head to the office, I heard the ending of an interesting news report on the radio. It was regarding a study on consumers who purchase products or services from small businesses. The details are not terribly important, but the takeaway is. The study referred to revealed that nearly half of respondents indicated that they would choose a small business that had a Web site versus one that did not.
SMB, Small Business, Web Site in Web Sites