Friday, July 2, 2010 at 12:30PM In this week’s copy of Advertising Age there was a front-page article titled “Healthcare reform stokes spending by top hospitals, clinics”. Written by Rich Thomaselli, the article focused on “the new front in medical marketing” and the healthcare reform that will be sweeping the nation just as soon as the government can shoot it out the door.
Wednesday, June 30, 2010 at 04:01PM Social media has changed the way we get our news and communicate with one another. Journalists, job seekers, entrepreneurial adventurers, human resources, and many more are all using social media for items related to their subject. To celebrate this phenomenon, Mashable has declared June 30 “Social Media Day”.
Monday, June 7, 2010 at 04:19PM There is much to be said with regards to frequency versus quality when it comes to communicating with your target market. When it comes to Internet marketing, the emphasis on which you focus on could differ based on your industry.
Blogs, Social Media in Strategy Friday, April 23, 2010 at 04:01PM Ever wonder why some things are more memorable than others? First think about your classes in high school – let’s say, English class. Grammar is as about as memorable as all the times our mother told us to keep our room clean.
Friday, March 12, 2010 at 10:36AM Whether you have a home-based business or a multi-million dollar business, it’s imperative that you have a strategic marketing communications strategy that helps support your business objectives.