Wednesday
Mar082017

Rural Hospital Website Checklist

Websites are among the most important components of a rural hospital’s marketing strategy. For many patients, they are a major source of information about your facility and medical staff, and they often serve as the first impression of your services.

We all know how crucial first impressions are in bringing in new patients, so optimizing your hospital’s website is very important to the success of your hospitalβ€

Click to read more ...

Wednesday
Mar082017

To save marketing costs, work on your strategy

One of the biggest challenges for rural healthcare marketing initiatives is the budget. For smaller hospitals, there simply aren’t enough resources to compete with the big dollars that larger, urban hospitals spend. Every penny and every FTE counts, so the best way to ensure that you are using your resources efficiently is to develop an overall marketing strategy that identifies priorities, sets goals and uses the right tools.

Click to read more ...

Wednesday
Mar082017

5 Tips for Making Your Rural Hospital’s Social Media More Effective

Are you aware that social media are powerful marketing tools for rural hospitals? An estimated 80 percent of Americans have a social media account, and research suggests that social media influence nearly half of the individuals seeking healthcare services.

In rural communities, it’s common for more people to follow their local hospital on Facebook than to subscribe to the local newspaper. This is just one reason w

Click to read more ...

Wednesday
Jan112017

Rural Hospitals – Who knows exactly what you do?

As a small hospital or clinic, can you truly say that people in your community know what you do? More to the point, are they driving by your facility and heading to a larger hospital for a service that you not only offer but excel at?

Sure, it would be great if – just as they were driving by your sign – they would know to say, "They do that there." But in the heat of the moment, I would argue even that this react

Click to read more ...

Wednesday
Jan112017

Branding 101: The Importance of Developing Your Hospital’s Unique Brand

Can you articulate, in one simple sentence, what distinguishes your rural hospital from others?

Whether you had to ponder this question for a moment or immediately answered yes, it serves as a helpful reminder that creating and refining your hospital’s brand are essential to business success. Within the rural healthcare industry, hospitals face a unique set of challenges due to limited funding and resources, so it i

Click to read more ...