Tips for a Smoother Rural Hospital Marketing Plan

When is the last time you talked with your team about your hospital’s marketing plan? Marketing plans aren’t always a priority for small hospitals, and marketing tends to be done on an ad hoc basis as ideas come up and needs are i...

Is caring for your website on your spring to-do list?

A website is a living thing. Like a garden, it needs regular care in order to grow and thrive. Periodic maintenance and regular updates will help keep your website fresh and at the top of search-engine results. At ...

Social Media Tips for Hospitals in 2017

Do you feel that your social media accounts are in a funk? If you’re seeing engagements plateau and are struggling to get new followers, you aren’t alone. It’s easy to get up and running on social media platf...

To save marketing costs, work on your strategy

One of the biggest challenges for rural healthcare marketing initiatives is the budget. For smaller hospitals, there simply aren’t enough resources to compete with the big dollars that larger, urban hospitals spend. Every penny and ...

5 Tips for Making Your Rural Hospital’s Social Media More Effective

Are you aware that social media are powerful marketing tools for rural hospitals? An estimated 80 percent of Americans have a social media account, and research suggests that social media influence nearly half of the individuals seeki...