Customer Service in Rural Healthcare

Customer services in healthcare is often taken as a given. There simply are not many other industries that you spend more time in close interaction with people? That’s exactly why customer service is so important, especially when it comes t...

Your Hospital’s Customer Service Initiative

Is your hospital serious about customer service? It’s often taken for granted in the healthcare industry that customer service comes naturally. Basic friendliness and concern for your patients is the nuts and bolts of good customer service,...

Improve Your Hospital’s Marketing Strategy

What does your hospital’s 2015 marketing strategy look like? Umm... you don’t have one? Well, it’s time to get serious about developing a strategy to improve your hospital’s marketing plan! As someone who spends a lot of time ...

What needs go from the size of a building to a postage stamp? Your Logo!

At every step or touch-point throughout your customer's experience with you, from prospecting until billing/payment/checkout, your logo is an ever present visual cue. I have seen organizations take great care when developing a logo; f...

Your Patients and the Holidays

Spending the holidays in a hospital is not the most desirable situation for patients and their families. At a time when folks spend more time with family and friends, the holidays can affect your patients in a number of ways. What is your hos...