It’s all about exposure!

When social media first began there was a sort of virtual division between those who used it and those who did not. It didn’t take long for the business-minded to realize the potential for these communities to reach far more con...

Monitoring Performance to Identify Trends

Generally, you can identify the direction of your business based on performance. Depending on your industry, performance can be measured any number of ways. What’s most important is that someone is paying attention to this data...

Strengthening Your Hospital’s Communication

If you try to reach everyone, you will wind up reaching nobody. Plain and simple.  While it has been said so many times that by now it probably sounds a little cliché, it’s a hard truth that many bus...

Identifying Benchmarks in Your Marketing Program

Is your marketing strategy getting results? This is a question healthcare providers ask themselves over and over when planning their budgets. And for good reason!  If you are not getting a return on your investme...

Community Engagement for Hospitals

Healthcare professionals are in a unique position. Those in the industry have the opportunity to interact with a variety of people within their community. For that reason, healthcare workers are intrinsically tied to their local community....