Is your marketing program stalled?

So 11 months remain in 2013. How is your marketing and sales program going? Okay, so the answer may be “not-so-good.” Well, the fact of the matter is, it does not really matter when you start your marketing progra...

The Phone Books of Today

Whenever I see stacks of phone books outside of an office building or apartment complex, I can’t help but wonder how much money some businesses are wasting to have an ad in traditional phone books or yellow pages. T...

Three Mistakes in Marketing Your Hospital

Marketing your hospital should always be seen as an investment in the growth of your facility. Now, I say that unless you are not doing it right, where it might then be a waste of valuable human and financial resources. ...

Thinking about hiring a marketing & PR agency for your hospital?

A successful marketing, social media and public relations program for your hospital requires experience, a plethora of skill and commitment. Does your hospital have the resources it needs to execute and sustain a program that will pro...

Giving Back: Support Your Community and Generate Positive PR

There are indeed some things that advertising dollars cannot buy, and that’s great PR and goodwill towards the common man. When developing a marketing communications strategy, don’t only focus on service line marketing, customer serv...

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