How Members Are Improving Their Marketing Strategies

It’s been a busy year for hospital communicators! Have you reached your marketing goals? Subscribers to our membership-based program for rural hospitals,, have been taking advantage of new tools and strategies to improve community engagement and communicate more effectively.

In the spring, we helped our members take the stress out of marketing during important events, including Hospital Week, Nurses Week, Volunteer Week and more, by providing them with powerful marketing and public relations tools for events and service-line promotions. Over the summer, members focused on community engagement and taking advantage of back-to-school opportunities. In addition, our members have been taking advantage of our monthly webinar series to help them plan and implement their marketing strategies. We had a lot of great discussions during these sessions, and we are excited to continue empowering our members this coming fall!

You are probably already familiar with this new service. If not, take a moment to check out to see what members are talking about.

What do you get as a member of

With a subscription, customized newspaper advertisements, radio scripts, press releases and social media posts are ready to use when you need them. Events, service-line promotions and more are written and produced by professional writers and graphic artists, ready to download and implement.

We put all of these materials into the ToolBox, which is customized for every member. We have done all of the hard work so rural healthcare teams can execute an engaging, professional marketing strategy and still have time to do everything else they need accomplish!

Support and training to help hospitals achieve more

Each month, members are invited to the Rural Hospital Marketing Webinar, designed to walk rural hospital teams through the process of planning a monthly marketing plan.

These engaging webinars include expert tips on improving workflow and ways to better engage the local community. They are a great companion to the ToolBox and they help members get more out of their marketing materials.

In addition, members have access to Laser-Focused Office Hours, an opportunity to get answers to specific questions and delve deeper into the webinar topic.

A program meant to save rural hospitals time and money

This program, developed based on three decades of experience working with rural hospitals, is a resource for rural hospitals to find the tools and support they need to plan, create, and carry out a robust marketing, PR and online communications program without the need to hire anyone.

In fact, this program is a fraction of the cost of hiring a full-time marketing specialist and gives you access to professional materials and resources designed specifically to help rural hospitals increase awareness of their services and better engage their local communities. We take care of the hard part, so you can get back to your other responsibilities.

As we gear up for great things this fall, I encourage you take a look at and see if you agree that this comprehensive rural healthcare marketing program is what you need to take your communications strategy to the next level and raise awareness of your hospital and medical team. After you have had a chance to check it out, give me a call at 1-800-411-7401. I’m happy to answer your specific questions and help you get started.

P.S. For a limited time we are offering a free trial campaign from our affordable membership-based program, – no strings attached! With your membership, you have access to powerful marketing tools and support, delivered every month. Call 1-800-411-7401 today or visit to learn more about how this program can save your rural hospital time and money.