No more ugly websites, please!

I am still surprised by how many ugly websites are floating around the Web. I’m not talking about abandoned sites from the 1990s, but active websites used by small hospitals. Your website is often the first thing people see when the...

Hospital leaders: Think locally and get involved

Is your hospital getting involved in the local community? Hospital leaders often talk about the importance of being involved locally, but it’s not always clear that they act on that impulse or know exactly why it’s such a good ide...

Customer service: Getting to the heart of patients’ needs

There has been a trend in the healthcare field for the past few years to think of patients like customers in retail or in restaurants. While this response to the new market isn’t totally off the mark, rural healthcare facilities oft...

Social media: Is your hospital getting engaged?

Don’t believe that social media are important for hospitals? A recent survey found that social media influenced nearly half of respondents who were looking for healthcare services. Social media are becoming more and more useful tool...

Why PR for Hospitals Is Important

We read and hear a lot about public relations campaigns and strategies, and effective ways to promote our brands, but one thing we too seldom talk about is what public relations means to consumers and why it is important that rural ho...