Work with the news media, not against it

It’s easy to think of the news media as a nuisance when reporters come barging in and asking questions. And why not? After all, talking to the media takes time and a great deal of patience. Treating reporters and me...

Customer service: more vital now than ever

With so much competition between businesses in a tough market, customer service matters when it comes to attracting and keeping clients. In the healthcare industry, customer service is absolutely essential. I’ve wor...

Integrated marketing communications means unity

Are you the same person as you are over the telephone? Of course you are. You are also the same person when you answer e-mails as you are when you talk to clients in your office about new opportunities. So, why would your marketing vo...

Don’t forget about traditional networking!

Advertising and direct marketing are not the only tools to find clients and prospects. Networking through colleagues and people within your community can be just as effective—and a technique that is often neglected. ...

How you can leverage e-mail marketing

It’s always good practice in marketing to make your customers feel like insiders. One great way to promote that feeling is to use e-mail marketing techniques that target existing customers. Don’t think that e-mai...