The Great American Smokeout Day!

If you’re a smoker and have been wanting to stop, today is your day to do just that! Millions of people across the nation will take part in the Great American Smokeout, a day where tobacco users are encouraged to go 24 hours without...

Customer service missteps can lead to long-term damage

In an age where bad customer service experience can go viral in a matter of hours, it’s more important than ever to respond, and respond quickly, to concerns. Recently, ...

Work with the news media, not against it

It’s easy to think of the news media as a nuisance when reporters come barging in and asking questions. And why not? After all, talking to the media takes time and a great deal of patience. Treating reporters and me...

Customer service: more vital now than ever

With so much competition between businesses in a tough market, customer service matters when it comes to attracting and keeping clients. In the healthcare industry, customer service is absolutely essential. I’ve wor...

Integrated marketing communications means unity

Are you the same person as you are over the telephone? Of course you are. You are also the same person when you answer e-mails as you are when you talk to clients in your office about new opportunities. So, why would your marketing vo...