Why is PR important?

Public relations (PR) is a term we use a lot. We talk about public relations campaigns and strategies, effective ways to promote our brands and methods to increase traffic, but one thing we too seldom talk about is what public relatio...

If at first you don’t succeed…

You’ve tried buying ads in newspapers, getting some space in the yellow pages, and you even have your very own website and Facebook Page. Despite all of that, you seem to just not get the leads your business deserves. ...

Are you blogging with purpose?

More than 50 percent of Web surfers now read blogs, but only about 13 percent of people online update them regularly, according to a new study. Those are some telling numbe...

Clean up your writing

Are you one of those people who read the newspaper with a keen eye out for grammar mistakes? Do you feel a jarring sensation in the language center of your brain when you notice someone use the word “to” instead of “too” or ...

The value of SEO

What good is it to spend thousands of dollars on a professional website, only to have it sit in cyberspace without easy access to potential customers? In the Web today, buyers almost exclusively use search engines to locate the produ...