Overdesign is a major customer turnoff

Design overkill. It’s out there… and everywhere as a matter of fact. Many business get caught up in adding many components to a website or a print piece that they overlook the user experience. The first thing you ...

Are you a good listener?

Communication in the workplace can sometimes be a messy ordeal – especially in the medical sector. Days spent running from one meeting to another or hopping between appointments with patients can make it hard to talk directly to you...

Secrets to Generating Referrals

Let’s face it; most people do not like cold calling. While it’s sometimes a necessary tactic in new business development, it is typically not the highest on the “fun scale”. As an alternative, how about you let your customers ...

Are you keeping your goals in check this year?

There is no doubt we have just begun a New Year. The workforce is seemingly alive again with a fresh outlook on how this New Year will be better than those prior. I want to challenge you to remain committed to keeping the excitement a...

Is 2012 already stressing you out?

Recently, I posted an article providing tips on how to plan for your 2012 marketing communications strategy. I received a lot of feedback from readers who appreciated the tips on “beginning”. As you can imagine, my article also r...

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