Following Up on the Sale

After finalizing the sale and meeting all of the agreed upon terms, you’re ready to sit back and enjoy the success. Unfortunately, in sales and every business out there, it’s necessary to go the extra step and make sure your custo...

How Hospitals Benefit from Press Releases

Have you tried pitching a story to the news media lately? If you haven’t you should. Some of the best and most cost-effective exposure you can get for your brand is through the media. Many hospitals refrain from sub...

Public Relations: The Importance of Communication in the Healthcare Industry

No matter the size of your community, a public relations initiative is necessary to build an informed community. News in your town may spread fast, but you cannot count on quality information to spread unless you take action....

Pinterest: Getting Your Image Out There

I recently wrote an article about the benefits of using Pinterest and the approach that should be taken to the platform. For those of you who are just getting started on Pintere...

Pinterest: Socializing through Images

Keeping current on the new social media platforms isn’t just about communicating with your friends and family, but staying connected with your customers. Pinterest is one of these new developme...