Updating Your Online Display Case

When was the last time you visited your business’ website? Unless you’re taking a break from the Web, your answer should be within the last week. Now, ask an employee when they last time they visited your business’ website. If ...

Gaining Insight through Your Strategic Goals

It may not be the beginning of the year, but no matter the time, your company should be working toward set goals. Taking your business to the next level requires more than initial planning. The key is to strategize by setting goals an...

The Importance of Communication and Marketing Objectives

Convincing customers and prospects that your brand should be their go-to product or service will take a great effort on your part. You have more than one goal of increasing sales, in fact there’s a whole list of objectives that will...

Following Up on the Sale

After finalizing the sale and meeting all of the agreed upon terms, you’re ready to sit back and enjoy the success. Unfortunately, in sales and every business out there, it’s necessary to go the extra step and make sure your custo...

How Hospitals Benefit from Press Releases

Have you tried pitching a story to the news media lately? If you haven’t you should. Some of the best and most cost-effective exposure you can get for your brand is through the media. Many hospitals refrain from sub...