Accessorizing Your Business

As I flipped through a recent issue of the Wall Street Journal yesterday morning, a certain article pertaining to fashion caught my interest. It read “Retailers Highlight Accessories: With wardrobes a Tough Sell, Chains Try Belts, ...

Building Brand Recognition through Event Marketing

Over the past few weeks, I have been watching my team plan and coordinate two events for one of our biggest clients. Reflecting on the goals of each event, I felt the urge to blog about how beneficial event marketing could be to your organiz...

Utilize Twitter for Marketing Needs

In the past year, the total number of users increased 1,000 percent, leading to today’s tally of around 15 million total users. Every month, Twitter enjoys somewhere around 14 million visitors a month. So how can we, as marketers, or yo...

An Educational Moment about Men’s Health Week

Many who are familiar with either myself or my agency know that I have gained a reputation over the past 20 years of being one of the nation’s leading experts in rural healthcare marketing and public relations. With that said, I’m going t...

Retailers Embracing Online Social Media

Yes, times are hard right now. But that does not mean you should hoard all of your assets and be afraid to invest in marketing. The slow economy provides a great opportunity for smaller businesses to get their name out, but they have to...