3 Reasons Patient Satisfaction Pays Off

Among all the hot topics in the healthcare industry, patient satisfaction continues to remain a top issue. It is with reason that wise hospitals continue to focus more human and financial resources on the patient and family experienc...

Does your nursing team understand their role in HCAHPS Survey results?

A patient’s experience at your hospital is comprised of numerous factors and touch points, but registered nurses (RN), certified nurse assistants (CNA), and licensed vocational nurses (LVN) are the ones who spend the most amount of ...

5 Reasons Customer Service Training is Important for your Hospital

Patients are a hospital’s most vital asset. Without them, you wouldn’t exist. That’s why it’s imperative that hospitals demonstrate superior customer service skills to wow patients and excite a community. Any ...

6 Steps in the IMC Planning Process

You might be surprised at just how many businesses and organizations I talk with that do not have an integrated marketing communications (IMC) strategy in place. From B2B to B2C, large to small, an IMC strategy is as essential as a bu...

3 Tips for Launching an E-Newsletter

Business owners frequently ask how they can maintain constant contact with their publics. Sure social media has its benefits and should definitely be done, but e-newsletters can be a powerful tactic if correctly implemented....

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