Why PR for Hospitals Is Important

We read and hear a lot about public relations campaigns and strategies, and effective ways to promote our brands, but one thing we too seldom talk about is what public relations means to consumers and why it is important that rural ho...

Top Five Reasons Customer Service Training Is Important

Patients are a hospital’s most vital asset. That’s why it’s imperative that hospitals demonstrate superior customer service skills to wow patients and excite their communities. Wise administrators wouldn’t q...

Are you planning a mid-year assessment? If not, you should be!

It’s hard to believe that 2016 is halfway over, this means that we still have an opportunity to improve the remainder of the calendar year. A mid-year assessment may reveal some helpful information that will confirm the success of y...

Healthcare and social media: What you should really be posting

As hospitals across the U.S. realize the importance of becoming competitive online, there is a steady flow of healthcare providers pushing toward various social-media outlets. But that doesn’t mean they are using the tools correctly. Social...

Customer service goes beyond patient care

If your customer-service strategy focuses only on the interaction between nurses and patients, you are ignoring a huge component of the hospital experience. Today’s patients demand the same level of service as they get in other types of bus...