Social media: How is your business engaging the right audience?

Don’t believe that a social media strategy is important for small and medium-sized businesses? Research conducted earlier this year...

Is your business serious about its website?

Did you know that over 94 percent of people look for information online about a product or service before making a purchase? If you ar...

It’s time to start planning your 2017 marketing strategy!

I’ve met a lot of hospital leaders who wait until the last minute to lay out a marketing strategy—if they even create one! Given the hectic schedules of today’s hospital teams, this is understandable. But waiting until the last...

Social media provide great tools for small hospitals! Are you using them correctly?

By the end of the year, more than 80 percent of Americans are expected to have a social media account. If you are one of those people who check Facebook before you even get out of bed, you probably aren’t surprised. More and more of...

No more ugly websites, please!

I am still surprised by how many ugly websites are floating around the Web. I’m not talking about abandoned sites from the 1990s, but active websites used by small hospitals. Your website is often the first thing people see when the...