A new year, a new start

We have seen many changes in the healthcare market over the past few years. Many of the most-effective healthcare marketing strategies of 2016 were virtually unheard of 10 years ago. As the market continues to change, so should your ...

Business leaders: Think locally and get involved

Is your business getting involved in the local community? Business owners often talk about the importance of being involved locally, but it’s not always clear that they act on that impulse or know exactly why it’s such a good idea...

Social media: How is your business engaging the right audience?

Don’t believe that a social media strategy is important for small and medium-sized businesses? Research conducted earlier this year...

Is your business serious about its website?

Did you know that over 94 percent of people look for information online about a product or service before making a purchase? If you ar...

It’s time to start planning your 2017 marketing strategy!

I’ve met a lot of hospital leaders who wait until the last minute to lay out a marketing strategy—if they even create one! Given the hectic schedules of today’s hospital teams, this is understandable. But waiting until the last...