Over the past few weeks, I have been watching my team plan and coordinate two events for one of our biggest clients. Reflecting on the goals of each event, I felt the urge to blog about how beneficial event marketing could be to your organiz...
In the past year, the total number of users increased 1,000 percent, leading to today’s tally of around 15 million total users. Every month, Twitter enjoys somewhere around 14 million visitors a month. So how can we, as marketers, or yo...
Many who are familiar with either myself or my agency know that I have gained a reputation over the past 20 years of being one of the nation’s leading experts in rural healthcare marketing and public relations. With that said, I’m going t...
Yes, times are hard right now. But that does not mean you should hoard all of your assets and be afraid to invest in marketing. The slow economy provides a great opportunity for smaller businesses to get their name out, but they have to...
Looking back, it’s almost hard to believe that today marks 29 years that I have been in the marketing communications industry. 29 years! I can’t decide if I should feel proud and accomplished or huddle in the corner and reflect on my age...
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