As the New Year nears, many rural and community hospitals are beginning to think about their 2013 marketing strategy. With the ever-changing healthcare landscape, how does one prepare to educate their community about new regulations,...
Among all the hot topics in the healthcare industry, patient satisfaction continues to remain a top issue. It is with reason that wise hospitals continue to focus more human and financial resources on the patient and family experienc...
A patient’s experience at your hospital is comprised of numerous factors and touch points, but registered nurses (RN), certified nurse assistants (CNA), and licensed vocational nurses (LVN) are the ones who spend the most amount of ...
Patients are a hospital’s most vital asset. Without them, you wouldn’t exist. That’s why it’s imperative that hospitals demonstrate superior customer service skills to wow patients and excite a community. Any wise admin...
You might be surprised at just how many businesses and organizations I talk with that do not have an integrated marketing communications (IMC) strategy in place. From B2B to B2C, large to small, an IMC strategy is as essential as a bu...
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