6 Steps in the IMC Planning Process

You might be surprised at just how many businesses and organizations I talk with that do not have an integrated marketing communications (IMC) strategy in place. From B2B to B2C, large to small, an IMC strategy is as essential as a bu...

3 Tips for Launching an E-Newsletter

Business owners frequently ask how they can maintain constant contact with their publics. Sure social media has its benefits and should definitely be done, but e-newsletters can be a powerful tactic if correctly implemented....

Keeping Consistency a Priority

Customers like a consistent experience with companies. If they don’t get what they want from you, they’ll go somewhere else. Remaining consistent can not only save you a customer, but also time and headaches. Rema...

Four Tips for Using Videos On Your Website

Having information that is easily accessible for users on your website is a great achievement, but we all know users sometimes don’t take the extra effort to search around. Reinforcing your website with video will add that important...

Your Community, Your Business: Building Your Presence

It’s your community, your employees, and your neighbors. Not only will you help foster a company with good moral and positive employees but also your customers will take a step back and recognize the type of business and commitments...