The Importance of Communication and Marketing Objectives

Convincing customers and prospects that your brand should be their go-to product or service will take a great effort on your part. You have more than one goal of increasing sales, in fact there’s a whole list of objectives that will...

Following Up on the Sale

After finalizing the sale and meeting all of the agreed upon terms, you’re ready to sit back and enjoy the success. Unfortunately, in sales and every business out there, it’s necessary to go the extra step and make sure your custo...

How Hospitals Benefit from Press Releases

Have you tried pitching a story to the news media lately? If you haven’t you should. Some of the best and most cost-effective exposure you can get for your brand is through the media. Many hospitals refrain from sub...

Public Relations: The Importance of Communication in the Healthcare Industry

No matter the size of your community, a public relations initiative is necessary to build an informed community. News in your town may spread fast, but you cannot count on quality information to spread unless you take action....

Pinterest: Getting Your Image Out There

I recently wrote an article about the benefits of using Pinterest and the approach that should be taken to the platform. For those of you who are just getting started on Pintere...

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