Social Media: To be or not to be…

In 2012, it is difficult to believe that some hospitals are still not leveraging social media to communicate with their stakeholders. If your facility is not leveraging social media to communicate with stakeholders, or if you are not...

Service Line Marketing: Important for Rural Hospitals

Does your hospital have a service that fulfills a regional demand? If so, there is an opportunity to be had if you communicated that service and its benefits to your community. Different than branding campaigns, servi...

6 Areas to Improve Customer Service in Hospitals

From the moment a patient enters your facility to the time of discharge, you are being graded on their experience. Don’t let one single area bring down your patient satisfaction score. There are several different a...

It may be time to update your website

Your website could (or should) be one of the most important assets to your business. Its availability 24/7 means customers and prospects can connect with you at any time to learn more about your business and offerings. If your website...

Are you planning for 2013 yet?

Can you believe the year is nearly over with just one quarter remaining? Although time has seemingly flown by, we must now begin to look ahead and determine how we are going to promote our business in 2013. Effective ...