Public Relations: Your Hospital’s Missed Opportunities

As a hospital, you have many opportunities for reaching out and getting noticed. The health and well being of your community is paramount. Unfortunately, many hospitals are missing out on opportunities for raising awareness of progra...

7 areas where patients determine quality

Frustrated or angry patients and family members are never a good thing. Their emotions can impact their health and recover, and your bottom line. In a time when patient satisfaction is most important, your hospital is accountable for ...

Social Media: To be or not to be…

In 2012, it is difficult to believe that some hospitals are still not leveraging social media to communicate with their stakeholders. If your facility is not leveraging social media to communicate with stakeholders, or if you are not...

Service Line Marketing: Important for Rural Hospitals

Does your hospital have a service that fulfills a regional demand? If so, there is an opportunity to be had if you communicated that service and its benefits to your community. Different than branding campaigns, servi...

6 Areas to Improve Customer Service in Hospitals

From the moment a patient enters your facility to the time of discharge, you are being graded on their experience. Don’t let one single area bring down your patient satisfaction score. There are several different a...