Offering killer deals: getting people in the door

I recently got an e-mail from online coupon website Groupon promoting a deal for half-priced tickets to the zoo. The zoo! I don’t know how long it’s been since I last went to the zoo—or even thought about going—b...

Have you done your blog reading for the day?

It’s easy to think that reading blogs is a time-wasting activity, but blogs can provide some of the most insightful market research and reveal incredible PR opportunities. With popular blogging platforms like Blogge...

The Great American Smokeout Day!

If you’re a smoker and have been wanting to stop, today is your day to do just that! Millions of people across the nation will take part in the Great American Smokeout, a day where tobacco users are encouraged to go 24 hours without...

Customer service missteps can lead to long-term damage

In an age where bad customer service experience can go viral in a matter of hours, it’s more important than ever to respond, and respond quickly, to concerns. Recently, ...

Work with the news media, not against it

It’s easy to think of the news media as a nuisance when reporters come barging in and asking questions. And why not? After all, talking to the media takes time and a great deal of patience. Treating reporters and me...