First quarter nears end: How did you do?

As the first quarter of the year draws to a close, it’s time to reflect on your marketing strategy over the past three months. Measuring your sales and goals performance and how effective your strategies have been will direct whethe...

Smart phones are getting smarter, but is your marketing?

The mobile war is heating up as platform developers such as Google, Apple, and Microsoft continue to push the boundaries of what is possible on handheld devices. As the mobile world evolves, communicators need to as w...

Make your phone system work for you

In your office, a phone is ringing. A customer is calling to ask a question about services your company provides. But who answers the phone? And how do they answer the phone? I hope the answer is with an upbeat voice ...

Find a Voice

It’s been said that a little personality can go a long way. I think that’s true, and it really goes beyond just bringing in more customers. Sometimes, establishing a voice can lend credibility to your brand and turn the casual cus...

When word of mouth hits cyberspace

I heard a program on the radio the other day where the newscaster was interviewing business owners about how the user-review website Yelp has affected business. The main reaction I heard was fear—fe...