Strategic Planning for 2012 Begins Now

The year is quickly drawing to a close and many CEOs are busy tying up their business plans for 2012 and thinking about market share for the coming year. As someone who really enjoys the strategic planning process, I find that this is...

Celebrate National Rural Health Day

Rural healthcare is my passion, so I thought it would only be fair that I dedicate some time and words to raise a little awareness for National Rural Health Day on November 17. The National Organization of State Offices of Rural Healt...

The Issue with Out-migration

Out-migration is a continuing issue in the current rural and community healthcare environment. It is an issue that continues to drastically impact patient volume and market share. Some of the consequences of out-migration can include ...

Customer service with a smile: The importance of patient satisfaction

Patients are customers and their expectations are to be treated as such, especially when their health is on the line. They expect certain standards to be met, but are hospital personnel aware of those standards and expectations? Polit...

Rolling Plains Memorial Hospital Retains SRJ Marketing Communications

West Texas hospital continues relationship with Dallas-based agency for second year in a row. DALLAS (Nov. 1, 2011) – Rolling Plains Memorial Hospital (RPMH), an advanced hospital facility i...