Steven R. Jolly to Speak on Customer Service and Patient Satisfaction at 2013 Northwest Texas Hospital Association Conference

Expert on rural healthcare marketing to share with audience how to deliver better service with tight budgets.

DALLAS (July 17, 2013) – Steven R. Jolly, principal and owner of SRJ Marketing Communications, will be speaking at the Northwest Texas Hospital Association Conference & Trade Show on July 17 in Lubbock, Texas. His presentation, titled “World‐class Customer Service and Patient Satisfaction on a Rural Hospital Budget,” will help attendees understand how to change the state of their customer service program to achieve better HCAHPS survey results.

“Rural hospitals in Texas are faced with the desire – and in many cases requirements – to improve their HCAHPS scores,” said Jolly. “The difference is, unlike hospitals in urban areas, rural hospitals have far less human and financial resources to accomplish the task. This is where I can lend my expertise.”

In his presentation, Jolly will educate attendees on practical techniques to implement and maintain an effective customer service program. Most importantly, one that fits within the budget of a rural hospital.

Much of Jolly’s presentation is based on his healthcare-oriented approach to customer service and patient satisfaction called “The Circle of Success™”. His six-stage model begins with hiring the best team members and incorporating patient-oriented practices at every stage for nurturing new skills, empowering team members, monitoring results, and celebrating achievements.

“The cornerstone of a successful customer service program is commitment from leadership, and that begins at the corner office,” Jolly explained. “Patient satisfaction is no longer something hospitals can ignore. Rural healthcare continues to become a competitive industry and reimbursements are hot on your trail. What hospital can afford to lose money?”

For nearly 25 years at his Dallas-based marketing communications agency, Jolly has been focusing on helping rural and small community hospitals stop out-migration and improve community relations through a variety of communication programs.

Hospitals and other healthcare facilities that would like more information on how a customer service training program and integrated marketing communications strategy can contribute to business goals, please contact Steven R. Jolly at 214-528-5775.

The Northwest Texas Hospital Conference & Trade Show is taking place July 17-19 at the Overton Hotel & Conference Center in Lubbock, Texas. For more information on the event, please visit

About SRJ Marketing Communications
SRJ Marketing Communications, LLC is a full service national marketing communications agency that focuses on strategic marketing, advertising, and public relations; with a special emphasis in leadership development in the area of customer service/guest relations. Founded in 1989 by Steven R. Jolly, the Dallas-based agency also has divisions in Fort Lauderdale, Fla. and Spokane, Wash. For more information, please visit or call 214-528-5775.