Competition Heating Up in Healthcare

It seems like every time you turn around, there’s a new hospital, clinic, pharmacy, and other healthcare-related facilities popping up. For those in rural areas, if these facilities are not exactly popping up on your corner, they mi...

Knowing is half the battle…

Some of you might be familiar with the popular phrase in the mid-1980s from the cartoon G.I. Joe: “Now you know, and knowing is half the battle.” Tying this back to healthcare industry is easy in regards to data. ...

Is your marketing program stalled?

So 11 months remain in 2013. How is your marketing and sales program going? Okay, so the answer may be “not-so-good.” Well, the fact of the matter is, it does not really matter when you start your marketing progra...

The Phone Books of Today

Whenever I see stacks of phone books outside of an office building or apartment complex, I can’t help but wonder how much money some businesses are wasting to have an ad in traditional phone books or yellow pages. T...

Three Mistakes in Marketing Your Hospital

Marketing your hospital should always be seen as an investment in the growth of your facility. Now, I say that unless you are not doing it right, where it might then be a waste of valuable human and financial resources. ...

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