Strengthening Your Hospital’s Communication

If you try to reach everyone, you will wind up reaching nobody. Plain and simple.  While it has been said so many times that by now it probably sounds a little cliché, it’s a hard truth that many bus...

Identifying Benchmarks in Your Marketing Program

Is your marketing strategy getting results? This is a question healthcare providers ask themselves over and over when planning their budgets. And for good reason!  If you are not getting a return on your investme...

Community Engagement for Hospitals

Healthcare professionals are in a unique position. Those in the industry have the opportunity to interact with a variety of people within their community. For that reason, healthcare workers are intrinsically tied to their local community....

Customer Service Improvement Tips for Hospitals

Improving customer service and patient satisfaction should be an ongoing initiative for any hospital. Depending on the skills and dedication from your team is essential to not only build brand equity, but to secure reimbursements....

Using Reputation as a Marketing Tactic

After spending years sculpting your brand and building a solid customer base, it’s easy to feel like you’ve reached the point where the hard legwork is done and the time has come to sit back and cruise. But don’t get...