A Lesson in Branding Hospitals

A lot of great products and services actually have two types of brands. They have a corporate brand that represents them as a whole. They also have secondary brands that live under the umbrella of the main brand. These are the...

Three Easy Ways to Ensure Patient Satisfaction

How your hospital can make managing the patient experience a little easier. A good patient experience is the goal for any hospital. Managing that experience is one of the most important things you can do for the communit...

What Public Relations means for Your Hospital

The Five Opportunities that You Cannot Miss. As a hospital, you have many opportunities for reaching out and getting noticed. The health and wellbeing of your community is paramount. Unfortunately, your hospital may be ...

Three Steps to Ensure Success

How to be your personal best for your small business. When it comes to the success of your small business, you are often your company’s greatest asset. But when you aren’t performing at your best, you may just be mor...

Know Where Your Hospital Stands

Some of you might be familiar with the popular phrase in the mid-1980s from the cartoon G.I. Joe: “Now you know, and knowing is half the battle.” Tying this back to the healthcare industry is easy in regards to data. ...