Opening Up Communication with your Community

After more than 24 years of working with rural hospitals, I’ve learned that lack of external communication becomes a driving force of out-migration. While the reasons of out-migration may vary from one hospital to another, opening u...

3 Marketing Tips for an SMB

There is no doubt that small and medium size businesses are still operating under tight budgets. With that said, continuing to cut back on marketing communications could have a negative impact on how your business grows. ...

Make Patient Satisfaction a Reality

Although good customer service and guest relations skills come naturally to some, most hospital team members need training to create a great patient experience. This is not true for only newbies, but seasoned professionals as well....

Q1 Check-in: How’s it going?

It seems like just yesterday we had party hats on and were celebrating the New Year. Indeed, the first quarter of 2013 is nearly complete and it’s time to review the numbers and reflect on your marketing communications strategy to s...

Not sure what to blog about?

According to statistics, 58 percent of Internet users are expected to read blogs at least on a monthly basis by the end of 2013. With more than half of your online audience reading articles, it should be no surprise that keeping an up...

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