You've got the Web designer on board, hired your SEO strategist, and are ready to launch your social media platforms. It's time to take your online marketing live. Or is it? Before you implement your online marketing, there is a big question ...
One of the best pieces of advice I ever received was to trust the professional you hire to do the job you hired them for. As a result of this advice, it's been my experience that when talented people are allowed the freedom to do what t...
At every step or touch-point throughout your customer's experience with you, from prospecting until billing/payment/checkout, your logo is an ever present visual cue. I have seen organizations take great care when developing a logo; f...
You already know how important it is to keep working on improving the patient experience at your hospital. One of the best ways to improve your hospital’s patient care is to gather your leadership team and nursing staff together to shar...
A lot of great products and services actually have two types of brands. They have a corporate brand that represents them as a whole. They also have secondary brands that live under the umbrella of the main brand. These are the...
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