Service Recovery: Turning Bad into Good

When something is going wrong, you can often sense it. Call it intuition, gut feeling, or observation. We’ve all walked into a room and, at one time or another, knew something was not going right. From that point, you can either ign...

What have we perfected in healthcare?

Wait times in almost every area of hospitals continue to increase nationwide—from doctor visits to surgery, emergency departments to imaging. Yes. In healthcare, we have perfected the art of making people wait. Acco...

Faith Community Hospital Names SRJ Marketing Communications Agency of Record

Rural hospital retains Dallas-based agency for integrated marketing communications program. DALLAS (Nov. 7, 2012) – Faith Community Hospital (FCH), a healthcare provider in Jacksboro, Texas, has named Dallas-based SRJ Marketing Com...

Strategy, Strategy, Strategy, Strategy…

A couple of years ago Microsoft held a conference for developers where Steve Ballmer, now the company’s CEO, stressed the importance of developers. His enthusiasm was quite evident, and is today well known among the...

5 Things to Look for in a Mobile Website

As many of you continue to plan for new marketing strategies and tactics in 2013, your Internet initiatives might need to include having a mobile-friendly website. According to a study by ComScore, 47.5 percent of use...