6 Steps in the IMC Planning Process

You might be surprised at just how many businesses and organizations I talk with that do not have an integrated marketing communications (IMC) strategy in place. From B2B to B2C, large to small, an IMC strategy is as essential as a bu...

3 Tips for Launching an E-Newsletter

Business owners frequently ask how they can maintain constant contact with their publics. Sure social media has its benefits and should definitely be done, but e-newsletters can be a powerful tactic if correctly implemented....

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