5 Tips for Increasing Sales

I frequently have discussions with business owners who call me and are really eager to begin services because their business sales are slow. Then, a few weeks later, they’re turned off to the idea of a marketing communications str...

Building your hospital’s 2013 strategic plan begins now…

As the New Year nears, many rural and community hospitals are beginning to think about their 2013 marketing strategy. With the ever-changing healthcare landscape, how does one prepare to educate their community about new regulations,...

3 Reasons Patient Satisfaction Pays Off

Among all the hot topics in the healthcare industry, patient satisfaction continues to remain a top issue. It is with reason that wise hospitals continue to focus more human and financial resources on the patient and family experienc...

Does your nursing team understand their role in HCAHPS Survey results?

A patient’s experience at your hospital is comprised of numerous factors and touch points, but registered nurses (RN), certified nurse assistants (CNA), and licensed vocational nurses (LVN) are the ones who spend the most amount of ...

5 Reasons Customer Service Training is Important for your Hospital

Patients are a hospital’s most vital asset. Without them, you wouldn’t exist. That’s why it’s imperative that hospitals demonstrate superior customer service skills to wow patients and excite a community. Any ...