Texas Healthcare Trustees Looks Ahead with New Brand

Contact: Armando Gonzalez

Date: August 31, 2007

Telephone: 214-528-5775

For Immediate Release

Texas Healthcare Trustees Looks Ahead with New Brand

For over 40 years, Texas Healthcare Trustees (THT) has been providing leadership and education to hospital and healthcare trustees across Texas. With the help of SRJ Marketing Communications, THT has been re-branded to better represent the organization and their continued commitment to the healthcare industry.

Comprised of blue and burgundy, the new brand colors coincide with Texas Hospital Association and its subsidies. The three stars in the logo represent the fiduciary duties of a trustee, which are loyalty, care and obedience. The arch represents the governing role of a hospital board.

“Texas Healthcare Trustees has the mission to provide leadership, education and advocacy to the governing board members of the Texas healthcare industry,” says Steven R. Jolly, principal of SRJ Marketing Communications. “Their new brand represents this mission well as it encompasses many organizational aspects that further promote their mission.”
In addition to branding services, SRJ Marketing Communications also developed a business set package for THT along with the template for their newsletter.

The Dallas and Fort Lauderdale, Fla. agency is also developing a new Web site that will leverage THT’s new brand and create a stronger image for the organization. The Web site is scheduled to be launched in spring 2008.

About SRJ Marketing Communications

SRJ Marketing Communications, LLC is a full-service national marketing communications agency that focuses on strategic marketing, advertising, and public relations, with significant experience in interactive media and Web development. Founded in 1989 by Steven R. Jolly, the Dallas-based agency also has a division in Fort Lauderdale, Fla. For more information, please visit www.srj.net.