SRJ Teams Up with Precise Marketing Solutions to Form New Agency

Contact: Armando Gonzalez
Date: August 13, 2008
Telephone No.: 214-528-5775

For Immediate Release

SRJ Marketing Communications Teams Up with
Precise Marketing Solutions to Form New Agency

Dallas-based SRJ Marketing Communications, LLC announced today the expansion of its South Florida division with the formation of The Precise Agency by SRJ ( The new member of the SRJ Group is formed in partnership with Precise Marketing Solutions, a Fort Lauderdale-based integrated marketing communications agency.

“The Precise Agency by SRJ will now be aligned with SRJ Marketing Communications, an 18-year-old company,” said Steven R. Jolly, founder and principal of SRJ. “Being part of the SRJ Group will strengthen the new agency as a dependable and trusted source for integrated marketing solutions.”

As a full service marketing communications agency, SRJ focuses on strategic marketing, advertising and public relations, with extensive expertise in Web development. SRJ opened a Fort Lauderdale division in the October 2006. Now, all business in the South Florida market will operate under The Precise Agency brand.

“Partnering with SRJ Marketing Communications gives us expanded capabilities and a world of new opportunities to help us better serve our clients,” said Michael Hendrix, CEO of The Precise Agency by SRJ. “Steve and his team have an outstanding reputation and are very well known in the advertising, public relations and Web site development business and The Precise Agency will leverage their names to help position us in the marketplace.”

With the addition of The Precise Agency to the SRJ Group, both agencies will be able to offer complete integrated solutions to clients, according to Jolly. Each agency has unique talents and will utilize their experience and expertise to meet the rapid demand for integrated marketing solutions—especially in the area of online social networking.

SRJ will leverage The Precise Agency’s expertise in integrated social networking to provide clients with new solutions that make the most out of online social media to further branding, promotion and public relations goals. According to Jolly, he sees this to be a critical move forward strategy for many companies and organizations now and in the future.

“Think of social media as a digital public relations strategy. It allows companies and organizations to disseminate content of various types across the Internet in a way that not only informs, but engages target audiences,” explained Hendrix. “The beauty of integrated social networking is that it provides measureable results, which is an important element in determining your return on investment.”

Both agencies have already begun working on a variety of public relations, integrated social networking and multimedia projects. For more information on integrated marketing solutions, visit

About SRJ Marketing Communications
SRJ Marketing Communications, LLC is a full service national marketing communications agency that focuses on strategic marketing, advertising, and public relations, interactive media and Web development. SRJ also specializes in leveraging social media to develop integrated social networking campaigns. Founded in 1989 by Steven R. Jolly, the Dallas-based agency also has a presence in Fort Lauderdale, Fla. under The Precise Agency by SRJ brand. For more information, please visit