Contact: Armando R. Gonzalez
Date: September 4, 2009
Telephone No: 214-528-5775
For Immediate Release
SRJ Marketing Communications Creates Integrated Solution for Dobson’s Flooring America
SRJ Marketing Communications has been selected to develop an integrated marketing communications campaign aimed at making Dobson’s Flooring America (www.dobsonfloors.com) the premier source for flooring in each of their locations. By integrating a traditional marketing and public relations program with new media and emerging technologies, SRJ will position Dobson’s Flooring America as the top competitor in its field.
An important component of the campaign will be the use of traditional tactics such as print advertising. The team at SRJ will deliver targeted messages to key audiences through local print media in Garland, Farmers Branch and Frisco. End-consumers will not be the only target audience. Influencers such as local interior designers and home builders are also considered in the plan.
In addition, SRJ has launched a strong public relations program. Dobson’s new storefront in Frisco, Texas is the first and only building in Frisco that is up for Leadership in Energy and Environmental Design (LEED) certification. SRJ has already used this angle and secured a segment on KXAS NBC 5 which highlighted Dobson’s commitment to eco-friendly practices. SRJ will continue to create and distribute news releases to major media outlets across North Texas.
With the growing opportunities available through social media, SRJ has enhanced Dobson’s Flooring America’s online presence by leveraging popular sites such as Facebook, Twitter and YouTube to increase brand recognition. Social media allows Dobson to reach target markets like never before while increasing search engine rankings; an important tactic in driving traffic to the company’s Web site.
“A marketing campaign is only powerful if it is integrated,” said Steven R. Jolly, principal of SRJ Marketing Communications. “Dobson’s Flooring America will have an integrated marketing communications plan that is designed to include all aspects of marketing communications. This integration will create a unified force and will make Dobson a powerhouse flooring supplier in the region.”
For more information on integrated solutions by SRJ Marketing Communications, please call 214-528-5775 or visit www.srj.net.
About SRJ Marketing Communications
SRJ Marketing Communications, LLC is a full service national marketing communications agency that focuses on strategic marketing, advertising, and public relations, interactive media and Web development. SRJ also specializes in leveraging social media to develop integrated social networking campaigns. Founded in 1989 by Steven R. Jolly, the Dallas-based agency also has a division in Fort Lauderdale, Fla. For more information, please visit www.srj.net.