Smithville Regional Hospital Taps SRJ Marketing Communications for Strategic Branding

Contact: Steven R. Jolly

Date: August 20, 2005

Telephone No.: 214-528-5775


For Immediate Release

Smithville Regional Hospital Taps SRJ Marketing Communications for Strategic Branding

Dallas-based SRJ Marketing Communications, an agency known for its expertise in healthcare marketing for small community hospitals, has been named agency of record for Smithville Regional Hospital Authority. The firm will work to strategically reposition the hospital’s brand in its marketplace.

At the helm will be the agency’s owner, Steven R. Jolly, who continues to garner recognition as a leading specialist in small community healthcare marketing. Jolly has led seminars on rural healthcare marketing and customer service for hospitals and professional groups nationwide.

“Small community healthcare facilities face unique challenges that you won’t find in urban locations,” says Jolly. “Out-migration, the issue of patients looking for care in larger cities, is a common problem. This is often related to the perception of bigger being better.

“Yet community hospitals can handle 90 to 95 percent of all healthcare issues,” he explains. “It’s important for these smaller facilities to effectively communicate not only their capabilities and professional staff, but also a more personal customer service experience and the convenience of their locations.”

With a location in Bastrop County, Texas, east of Harris County and Austin, Smithville Regional Hospital Authority includes six subsidiaries. The company is comprised of Smithville Regional Hospital, Smithville Medical & Professional Clinic, Smithville Regional Hospital Home Health Care and Towers Nursing Home in Smithville and Bastrop Medical Center and Professional Clinic along with Riverbend Medical Group in Bastrop.

About SRJ Marketing Communications

SRJ Marketing Communications, LLC is a full-service national marketing communications agency that focuses on strategic marketing, advertising, and public relations, with significant experience in interactive media and Web development. Founded in 1989 by Steven R. Jolly, the Dallas-based agency also has a division in Fort Lauderdale, Fla. For more information, please visit