Contact: Armando Gonzalez
Date: January 28. 2008
For Immediate Release
New Wave of Change for South Florida Embroidery Company
After a great year of service to the South Florida region, SRJ Marketing Communications (www.srj.net) continues its success with the launch of a new basic Web site and branding solution for Gold Coast T-Shirts.
The screen printing and embroidery company turned to SRJ for a rebranding solution that includes a new corporate logo and business cards. In addition, SRJ designed a new basic Web site for the Fort Lauderdale-based company.
Chris Kinsman, creative director at SRJ, says that the concept behind the new brand was to highlight the company’s name and South Florida heritage through palm tree and ocean wave imagery.
As an extension to the branding initiative, SRJ registered a new domain for Gold Coast (www.goldcoasttshirts.com) and designed a basic Web site the leverages the company’s new brand to communicate its product and service offerings to visitors.
“I’ve always said the hallmark of branding is consistency,” says Steven R. Jolly, principal of SRJ. “With Gold Coast T-Shirts, we’ve nailed down a brand for the company and implemented brand consistency through matching business cards, a new domain and Web site, and the possibility of new collateral, such as direct mail, in the future.”
In addition, SRJ has developed a telemarketing program for Gold Coast that is aimed at appropriate industries who could benefit from the offerings of Gold Coast.
About SRJ Marketing Communications
SRJ Marketing Communications, LLC is a full-service national marketing communications agency that focuses on strategic marketing, advertising, and public relations, with significant experience in interactive media and Web development. Founded in 1989 by Steven R. Jolly, the Dallas-based agency also has a division in Fort Lauderdale, Fla. For more information, please visit www.srj.net.