Highland Park United Methodist Church Increases Giving with Improved Design from SRJ

Contact: Steven R. Jolly

Date: November 8, 2004

Telephone No.: 214-528-5775

E-mail: steve@srj.net

For Immediate Release

Highland Park United Methodist Church Increases Giving with Improved Design from SRJ

Highland Park United Methodist Church (HPUMC), one of the largest Methodist churches in the country, utilized SRJ’s services recently to improve the look of their Operational Budget Campaign materials. The brochure, cards and mailings created by SRJ Marketing Communications resulted in giving substantially greater than the previous year.

“In writing and designing the materials for the church,” explains HPUMC Communications Director David Edwards, “SRJ created impressive pieces that communicate all the good that the church does. As we ask for contributions from the congregation, it is important to emphasize all of our good works.”

The resulting materials delivered an elegant look for the campaign and clearly communicated the works of the church and where the money would go. A brochure, pledge card and donation envelope were all designed with a unified look and theme. Recipients could easily identify the elegant pieces as part of the same campaign.

“Our goal was to create a majestic piece befitting this great church,” Jolly says. “It was important to convey as much information as possible in a way appropriate to the church. Even a church can benefit from branding because it enables the audience to take in more information more quickly. Obviously, it works.”

About SRJ Marketing Communications

SRJ Marketing Communications, LLC is a full-service national marketing communications agency that focuses on strategic marketing, advertising, and public relations, with significant experience in interactive media and Web development. Founded in 1989 by Steven R. Jolly, the Dallas-based agency also has a division in Fort Lauderdale, Fla. For more information, please visit www.srj.net.