Healthcare Benefits Provider Gets Brand New Web Site

Contact: Armando Gonzalez

Date: February 6, 2007

Telephone No.: 214-528-5775


For Immediate Release

Healthcare Benefits Provider Gets Brand New Web Site

SRJ Marketing Communications has developed a Web site that boasts advanced features that better help The Healthcare Partnership ( program promote its services.

As the cost of healthcare continues to rise, so does THCP’s client list. The corporate benefit planning and administrator company specializes in offering affordable healthcare solutions to public school districts.

SRJ principal, Steven R. Jolly, says that developing intuitive Web sites for those in the healthcare industry is a specialty of his agency.

“We have extensive experience in the healthcare industry,” Jolly explains. “That is one of the most important reasons why THCP turned to SRJ to develop a Web site that would both deliver a message and generate results that support their bottom-line goal.”

One of the features of the site is that it is able to generate estimated personalized savings reports for school districts that reveal projected savings. During the calculating process, the customer is presented with additional facts and benefits that support their solutions.

The most intriguing feature, says Jolly, is the real-time savings calculator displayed on the homepage of THCP’s Web site. The calculator shows viewers how much savings the company has brought to their clients as of the time of their visit.

“A lot of time was invested in research to be able to come up with an algorithm that closely estimates the amount of money THCP saves their clients,” explains Daniel Shipman, vice president of interactive media at SRJ. “Its features like the savings calculator that make the time spent well worth it because it shows prospective clients how much money their programs have saved people.”

About SRJ Marketing Communications

SRJ Marketing Communications, LLC is a full-service national marketing communications agency that focuses on strategic marketing, advertising, and public relations, with significant experience in interactive media and Web development. Founded in 1989 by Steven R. Jolly, the Dallas-based agency also has a division in Fort Lauderdale, Fla. For more information, please visit