Alright, I know you’ve read about this topic many times in my previous blog entries. Social media is an emerging platform that is now the focal point of new marketing strategies. Sites such as Facebook, YouTube and Blogger rank among the top 10 most visited Web sites on the Web. In the business world, as marketing budgets continue to decrease, communicators are scrambling to find new ways of reaching their target audiences to achieve their business goals. After all, even though budgets have shrunk, expectations have not. Social media is now where businesses are placing a focus on to reach their target audiences.
The University of Massachusetts Dartmouth Center for Marketing Research recently released a study on the usage of social media in corporations. The study, based on telephone surveys to Inc. 500 companies, measured changes in responses between 2007 and 2008 and revealed dramatic changes over the course of one year in each company’s knowledge and/or participation in social media. Most notably, the survey revealed that in 2007, 43 percent of respondents indicated that their company did not use any form of social media; in 2008, the percentage dropped by nearly half to 23 percent. This finding is just one of many studies that underscore the growing popularity of social media by individual (consumer) use, thus creating an attractive medium for companies.
Next Wednesday, October 21, SRJ Marketing Communications will be hosting a special workshop that walks attendees through the step-by-step process of launching a social media marketing program. This limited-seating workshop will take you through the process of setting up everything from a Facebook Page to writing keyword-rich Tweets for Twitter. We’ll also make sure you have established a strong presence on LinkedIn to help with online social networking. After all, on and offline social networking is one of the most effective ways of generating leads. We will also show you tools for making your program a bit easier and how to deal with one of the main concerns of professionals—finding the time to keep up with your social media program.
This valuable hands-on workshop is perfect for those who are new to social media marketing, but understand its significance. Business owners, marketing communications coordinators, executive directors and other professionals are encouraged to attend. Due to the nature of this workshop, we encourage you to bring your laptop computers as you will actually be working on your own social media presence.
If you’re interested, I encourage you to click here to read some more information. Then, I invite you to register online or give my office a call (214-528-5775) to register over the phone for special savings off registration. You can also give us a call just to learn more about the workshop. We’re friendly people! See you all next Wednesday!