SRJ Marketing Communications

You know social media marketing is important. Now learn how to start your program!

Companies and organizations across the nation are beginning to integrate social media marketing into their communications programs. Don’t get left behind just because you don’t know how to get started. Join us for insightful hands-on workshop that will walk you through starting a social media program for your business or organization.

The use of social media has exploded this year and will continue to grow throughout 2010. Studies indicate that nearly 52 percent of Facebook users are fans of brands on the social networking platform. 54 percent of Fortune 100 companies are utilizing Twitter as a marketing tactic. By implementing such an initiative, businesses will benefit by gaining exposure and increasing awareness of their brands—often leading to new sales or leads.

Workshop Topics
Some of the topics to be presented include:

• Overview of social sites most beneficial to you and your brand.
• Effectively setting up your Facebook Profile and Page.
• Effectively setting up a LinkedIn profile and learn how to make connections.
• Establishing a presence on Twitter and how to create powerful tweets.
• How to effectively blog and build authority.
• Tools for measuring your social media program.
  
  

• Business owners
  
• Executive management
  
• MarComm managers, coordinators and strategists
  
• Sales personnel
   

This is a hands-on workshop!
If you have a laptop computer, you are strongly encouraged to bring it. At this workshop, you will actively be setting up or enhancing your presence on social networking sites.