Colorado-Fayette Medical Center Gears Up for a New Strategic Marketing Plan

Contact: Steven R. Jolly

Date: April 12, 2005

Telephone No.: 214-528-5775


For Immediate Release

Colorado-Fayette Medical Center Gears Up for a New Strategic Marketing Plan

Colorado-Fayette Medical Center, a 38-bed nonprofit healthcare facility located in Weimar, Texas, has chosen Dallas-based SRJ Marketing Communications to develop its strategic marketing plan.

The agency’s principal, Steven R. Jolly, holds more than 15 years experience in marketing healthcare and developing customer service training for rural facilities. More and more healthcare providers are turning to SRJ as they establish a reputation as an industry expert on small facility marketing. Such a reputation is underscored by repeat clients, such as James M.Robinson, CEO/Administrator, Colorado-Fayette Medical Center.

“I had the pleasure of working with Mr. Robinson, when he was the CEO of Hereford Regional Medical Center located in the Texas Panhandle, ” says Jolly. “We are hitting the ground running with a new strategic marketing program for the Hospital and one the hospital’s subsidiaries, Parkview Manor Nursing Home.

“The communications plan will serve as a foundation for all of Colorado-Fayette’s 2005-2006 marketing and public relations programs, Jolly noted. “We will soon be unveiling compelling designs with messages grown from key elements of our strategic plan.”

Colorado-Fayette serves the counties of Colorado, Fayette and Lavaca counties between Houston and San Antonio, Texas, including the communities of Weimar, Schulenburg and Flatonia. The hospital district focuses on primary care services while hosting a variety of medical specialists.

The hospital is well equipped with modern, state-of-the-art equipment and staffs over 40 full-time and visiting physicians and surgeons. In addition to the hospital, Parkview Manor Nursing Home and Park Place Care Center, Colorado-Fayette owns and operates HomeStead Assisted Living Center, Flatonia Community Clinic, CFMC Outpatient Center and Schulenburg Community Clinic.

About SRJ Marketing Communications

SRJ Marketing Communications, LLC is a full-service national marketing communications agency that focuses on strategic marketing, advertising, and public relations, with significant experience in interactive media and Web development. Founded in 1989 by Steven R. Jolly, the Dallas-based agency also has a division in Fort Lauderdale, Fla. For more information, please visit