Text Message Marketing: The Wave of the Future?

Over recent years, mobile marketing via SMS (short message service) has expanded rapidly as a new vehicle by which companies and brand are communicating with their target audiences. SMS initially received negative med...

How to Pitch the Press

Have you tried pitching a story to the news media lately? If you haven’t, you should! Some of the best and most cost-effective (read: free) exposure you can get for your brand is through the press. Trade magazines,...

SRJ Marketing Overhauls Website for Graham Regional Medical Center

Hospital and community to benefit from an improved online presence. DALLAS (May 20, 2011) – SRJ Marketing Communications (www.srj.net) has helped Graham Regional Medical Center (GRMC) enhanc...

Celebrating National Hospital Week

It seems like there is an awareness program for just about every important matter you can think of, but one of the many that I find of great importance is the one that recognizes and celebrates the work of hospitals. ...

Marketing on a small budget

Although the economy is starting to move again, everybody is still tightening their belts and finding ways to cut costs. Understandably, many continue to worry that their marketing and advertising budget won’t be enough to promote t...