Strengthening Your Hospital’s Communication

If you try to reach everyone, you will wind up reaching nobody. Plain and simple.  While it has been said so many times that by now it probably sounds a little cliché, it’s a hard truth that many bus...

Identifying Benchmarks in Your Marketing Program

Is your marketing strategy getting results? This is a question healthcare providers ask themselves over and over when planning their budgets. And for good reason!  If you are not getting a return on your investme...