What good is it to spend thousands of dollars on a professional website, only to have it sit in cyberspace without easy access to potential customers? In the Web today, buyers almost exclusively use search engines to locate the products and services they desire.
Consider this: 85 percent of Web users find websites through search engines, 75 percent of Web users have the intention of purchasing a product or service when using search engines, and 90 percent of Web users do not go past the top 30 search engine results.
This is where search engine optimization (SEO) comes into play. The art of SEO works to significantly improve your website ranking on top search engines for key phrases relating to your business. When your website is on the top pages of the search engines, you can be sure you will have a massive increase in website traffic flowing in. By expanding your market online you are exposing your products and services to more motivated and interested customers.
Studies show customers are five times more likely to purchase your products and services after finding your website through a search engine rather than online advertising. Improved site ranking means an increase in customer visits, which means an increase in sales opportunities. Search results get the highest conversion rates, turning your website visitors into clients.
It is a fact that the basic key to success in any online business is the visibility of the website. More than that, what is required is the smoothness and effectiveness of the site in terms of information, attractiveness, easy navigation and advanced functionality.
These are all things that a professional SEO project will overhaul. This process continually enhances the navigation and flow of your website through business related and targeted keywords and call-to-actions. Then it prepares your website so that it is easy visible on search engines for words and phrases most likely searched by potential customers of your business.
Depending on the origins of the content of your website, an SEO project could mean call for a complete overhaul of the content of your website. The goal is to represent your business, product, or services properly and prominently so that it becomes easier for the visitors to quickly and efficiently find what they are looking for.
There are many different facets to SEO. A major one is, of course, the content on your site. If you do not have an abundant of resources available on your site, you’re in trouble! You’ll need to add more pages with relevant content. Another great way to contribute content to your website is to launch a blog. Blogging about topics relevant to your industry is a great way to continually add fresh, new content while contributing to the SEO value of your site.
We continually refer to the SEO process as “the art of SEO” because it is just that. An SEO program is an ever-changing process and must continually be in effect as the Web continues to change. Your ranking in search engines may be on page one today, but could quickly turn to page X tomorrow. This is just something to think about.