Small Businesses and Web sites

As I got into the car this morning to head to the office, I heard the ending of an interesting news report on the radio. It was regarding a study on consumers who purchase products or services from small businesses. The details are not terribly important, but the takeaway is. The study referred to revealed that nearly half of respondents indicated that they would choose a small business that had a Web site versus one that did not.

As I pulled into the garage of my office building, I sat there for a minute to think about what I just heard. It amazes me that in 2010, business owners still do not have a priority for Internet marketing. Well, to be honest, many don’t have a priority for marketing period; but, that’s a different issue all in its own.

Just because you’re a small business does not mean you have to have an e-commerce Web site. You want a Web presence for branding and to make the purpose of your business known to prospective customers.

A Web site is fairly inexpensive sales tool that not only serves your marketing needs, but the research needs of your prospect. Your Web site can often answer some of the most basic questions customers may have, such as your location, hours of operation and contact information. In addition, your Web site can offer a complete list of available products and services. Your prospect may discover that you have more to offer than they originally thought. In a way, your Web site could also be considered as a customer service tool.

Having a quality Web site that represents your brand is extremely important as well. A Web site that represents your company correctly will help cement your prospect’s decision to do business with you. One that is old, poorly written and not consistent with your brand is a major turn off; furthermore, it could do more damage than good.

The point that I am trying to make is no matter how small or large your business is, if you still do not have a Web presence—you’re missing out. We live in a digital age where people are more reliant on information made available by the World Wide Web, and if you’re not to be found, it will be that much more difficult for them to find you.

From basic starter Web sites to more complex, database-driven ones… SRJ Marketing Communications has the ability to strategically develop a Web site that meets your marketing needs. Give myself or one of my team members a call today at 214-528-5775 for more information how we can develop a powerful Web presence for your small business.