Contact: Armando R. Gonzalez
Date: September 1, 2010
Telephone No.: 214-528-5775
For Immediate Release
Scott Exteriors selects SRJ as Agency of Record
Dallas-based roofing, siding and window company Scott Exteriors has selected SRJ Marketing Communications as the agency of record to develop a comprehensive integrated marketing communications strategy to lead the company into a successful 2011.
Scott Exteriors serves the Dallas area offering services such as residential and commercial roofing installation and repair, as well as residential siding and window replacement. Since 1997, Scott Exteriors has grown into a multimillion-dollar operation and established itself as a leader in the field.
Initial plans will include the launch of a new Web strategy, which will include a new website with an easy-to-use interface, complete with comprehensive company and product information, contact information, and an industry blog.
Part of the Web strategy will include an organic search engine optimization (SEO) program that will allow search engines like Google, Yahoo!, and Bing to find the company more efficiently and improve the company’s rankings.
Scott Exteriors has already gone through a brand refresh to better reflect the company’s product offerings. Advertising and direct marketing strategies will be looked at and implemented as appropriate to educate the target audience about the new direction of the company. Customer service practices will also be reviewed and modified as necessary.
“Scott Exteriors has long been known for their client service, so that is not a real concern. We’re going to look at how we can further enhance their team’s customer service capabilities to help create a more powerful impression that resonates with their clients,” said Steven R. Jolly, principal of SRJ. “Customer service training should be an on-going initiative with every company.”
About SRJ Marketing Communications
SRJ Marketing Communications, LLC is a full service national marketing communications agency that focuses on strategic marketing, advertising, and public relations, with significant experience in interactive media and Web development. Founded in 1989 by Steven R. Jolly, the Dallas-based agency also has a division in Fort Lauderdale, Fla. For more information, please visit www.srj.net or call 214-528-5775.